{"id":358051,"date":"2025-01-20T20:01:34","date_gmt":"2025-01-20T19:01:34","guid":{"rendered":"https:\/\/medandbeauty.com\/uspech-v-kosmetickem-prumyslu-jak-zorganizovat-sve-podnikani-a-dosahnout-harmonie-rozhovor-s-karolinou-kupczak\/"},"modified":"2025-03-03T00:41:42","modified_gmt":"2025-03-02T23:41:42","slug":"uspech-v-kosmetickem-prumyslu-jak-zorganizovat-sve-podnikani-a-dosahnout-harmonie-rozhovor-s-karolinou-kupczak","status":"publish","type":"post","link":"https:\/\/medandbeauty.com\/cs\/uspech-v-kosmetickem-prumyslu-jak-zorganizovat-sve-podnikani-a-dosahnout-harmonie-rozhovor-s-karolinou-kupczak\/","title":{"rendered":"\u00dasp\u011bch v kosmetick\u00e9m pr\u016fmyslu: jak zorganizovat sv\u00e9 podnik\u00e1n\u00ed a dos\u00e1hnout harmonie? Rozhovor s Karolinou Kupczak"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"ratio ratio-16x9\"><iframe loading=\"lazy\" title=\"MED&amp;BEAUTY PODCAST #3: Mo\u017cna zbudowa\u0107 dochodowy biznes bez marki osobistej? Rozmowa Karolin\u0105 Kupczak\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/jzG9s-Q613Q?start=1&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n<p>Kosmetick\u00fd pr\u016fmysl nab\u00edz\u00ed mnoho p\u0159\u00edle\u017eitost\u00ed k r\u016fstu, ale v\u011bt\u0161ina lid\u00ed m\u00e1 stejn\u00fd c\u00edl: vytvo\u0159it ziskov\u00fd a v\u00fdnosn\u00fd podnik.<\/p>\n\n<p>V\u00edme, \u017ee mnoho na\u0161ich klient\u016f si opakovan\u011b klade ot\u00e1zku: <strong>Jak usp\u011bt v kosmetick\u00e9m pr\u016fmyslu?<\/strong> Mo\u017en\u00e1 se v\u00e1m to da\u0159\u00ed pr\u00e1v\u011b te\u010f?<\/p>\n\n<p>Ka\u017ed\u00e1 cesta je jin\u00e1, ale existuje n\u011bkolik univerz\u00e1ln\u00edch z\u00e1sad, kter\u00e9 vedou k vytou\u017een\u00e9mu c\u00edli.<\/p>\n\n<p>O tom jsme si pov\u00eddali s <strong>Karolinou Kupczak<\/strong>, majitelkou ordinace estetick\u00e9 medic\u00edny, \u0161kolic\u00edho centra, organiz\u00e1torkou workshop\u016f Beauty is my Business a konference More than a Woman, autorkou knihy, podcastu a tv\u016frkyn\u00ed prvn\u00ed polsk\u00e9 online \u0161kolic\u00ed platformy pro kosmetick\u00fd pr\u016fmysl a majitelkou od\u011bvn\u00ed zna\u010dky Another One.<\/p>\n\n<p>Rozhovor je k dispozici na na\u0161em kan\u00e1lu <a href=\"https:\/\/www.youtube.com\/@medandbeautyuniform\" target=\"_blank\" rel=\"noopener\">Med&amp;Beauty Uniform na YouTube<\/a>.<\/p>\n\n<p>Seznam \u00fasp\u011bch\u016f Karoliny Kupczakov\u00e9 je dlouh\u00fd. Jak ho dos\u00e1hla? <strong>  Sama p\u0159izn\u00e1v\u00e1, \u017ee n\u011bkter\u00e9 rady zn\u00ed jako kli\u0161\u00e9, ale jsou d\u016fle\u017eit\u00e9 a uv\u011bdom\u011bn\u00ed si ur\u010dit\u00fdch princip\u016f veden\u00ed podniku, konfrontace s vlastn\u00edmi predispozicemi a slabinami v\u00e1m umo\u017en\u00ed l\u00e9pe se p\u0159izp\u016fsobit sv\u011btu podnik\u00e1n\u00ed.  <\/strong><\/p>\n\n<p>Proto jsme j\u00ed polo\u017eili n\u011bkolik ot\u00e1zek. Douf\u00e1me, \u017ee se jej\u00ed odpov\u011bdi stanou inspirac\u00ed pro v\u0161echny, kte\u0159\u00ed podnikaj\u00ed sv\u00e9 prvn\u00ed podnikatelsk\u00e9 kroky. \u010cerpejte z jej\u00edch zku\u0161enost\u00ed.    <\/p>\n\n<h2 class=\"wp-block-heading\">Podnik\u00e1n\u00ed vy\u017eaduje odvahu &#8211; prolomen\u00ed prvn\u00edch led\u016f  <\/h2>\n\n<p>M\u00e1te p\u0159ipraven\u00fd podnikatelsk\u00fd pl\u00e1n, prvn\u00ed o\u0161et\u0159en\u00ed za sebou, ale st\u00e1le se nem\u016f\u017eete pohnout kup\u0159edu?<\/p>\n\n<p>Jak Karolina upozor\u0148uje, <strong>mnoho lid\u00ed se boj\u00ed zalo\u017eit firmu, pronajmout si prostory a podnikat ve v\u011bt\u0161\u00edm m\u011b <\/strong>\u0159\u00edtku kv\u016fli pap\u00edrov\u00e1n\u00ed, poplatk\u016fm, obav\u00e1m z nedostatku klient\u016f a n\u00edzk\u00fdch p\u0159\u00edjm\u016f. <strong>Snadno se tak\u00e9 srovn\u00e1vaj\u00ed s giganty v oboru,<\/strong> kte\u0159\u00ed zastra\u0161uj\u00ed sv\u00fdmi prost\u0159edky, nap\u0159\u00edklad kr\u00e1sn\u011b za\u0159\u00edzen\u00fdmi salony.<\/p>\n\n<p>A v t\u00e9to f\u00e1zi u\u017e je snadn\u00e9 ustoupit, ale je d\u016fle\u017eit\u00e9 si uv\u011bdomit, \u017ee ka\u017ed\u00fd n\u011bjak za\u010d\u00ednal.  <\/p>\n\n<p><strong>Proto by prvn\u00edm krokem ve va\u0161em podnik\u00e1n\u00ed m\u011blo b\u00fdt p\u0159ekon\u00e1n\u00ed strachu a jedn\u00e1n\u00ed, i kdy\u017e ka\u017ed\u00fd \u010din prov\u00e1z\u00ed strach.<\/strong>  Projde a ka\u017ed\u00fd p\u0159ekonan\u00fd krok v\u00e1m dod\u00e1 odvahu ud\u011blat ten dal\u0161\u00ed bl\u00ed\u017e.  <\/p>\n\n<p><strong>Nen\u00ed nutn\u00e9 investovat do drah\u00e9ho <\/strong><a href=\"https:\/\/medandbeauty.com\/cs\/co-dela-kosmeticky-salon-duveryhodnym\/\"><strong>kancel\u00e1\u0159<\/strong><\/a><strong> s kuli\u010dkami, sta\u010d\u00ed jednat s va\u0161imi sou\u010dasn\u00fdmi zdroji.<\/strong> P\u0159\u00edklad? M\u016f\u017eete p\u0159ij\u00edmat klienty doma nebo si pronajmout prostory ve velk\u00fdch salonech, ale p\u0159itom pracovat d\u00e1l &#8211; poskytovat slu\u017eby, r\u016fst a roz\u0161i\u0159ovat klientskou z\u00e1kladnu. Odhodl\u00e1n\u00ed a touha r\u016fst p\u0159inesou ovoce.  <\/p>\n\n<p>P\u0159i zakl\u00e1d\u00e1n\u00ed podniku nebo pron\u00e1jmu prvn\u00edch prostor nav\u00edc mnoho lid\u00ed zjist\u00ed, \u017ee pap\u00edrov\u00e1n\u00ed nen\u00ed tak d\u011bsiv\u00e9, a z\u00edskaj\u00ed jistotu, p\u0159i\u010dem\u017e ka\u017ed\u00e1 dal\u0161\u00ed f\u00e1ze se zd\u00e1 b\u00fdt snaz\u0161\u00ed.<\/p>\n\n<h2 class=\"wp-block-heading\">Pokora a ochota u\u010dit se &#8211; bez nich je vstup do oboru nemo\u017en\u00fd.  <\/h2>\n\n<p><strong>Usp\u011bt lze i bez studia.  <\/strong><\/p>\n\n<p>Toto jsou slova Karol\u00edny z na\u0161eho podcastu. Sama nedokon\u010dila studium, ale investovala do sv\u00e9ho rozvoje<strong> absolvov\u00e1n\u00edm mnoha kurz\u016f, \u0161kolen\u00ed, workshop\u016f a prax\u00ed<\/strong>. Tak z\u00edskala znalosti a dnes sama u\u010d\u00ed dal\u0161\u00ed odborn\u00edky. <strong>Z\u00e1rove\u0148 si st\u00e1le roz\u0161i\u0159uje sv\u00e9 kompetence<\/strong>, proto\u017ee v\u00ed, \u017ee je to v tak dynamick\u00e9m prost\u0159ed\u00ed nezbytn\u00e9.    <\/p>\n\n<p>Z jej\u00edch slov vypl\u00fdv\u00e1 dal\u0161\u00ed d\u016fle\u017eit\u00e9 poselstv\u00ed:<strong> neusn\u011bte na vav\u0159\u00ednech, ale hledejte st\u00e1le novou inspiraci, zdroje znalost\u00ed a zdokonalujte sv\u00e9 dovednosti<\/strong>.<\/p>\n\n<p>Proto je kosmetick\u00fd pr\u016fmysl tak vzru\u0161uj\u00edc\u00ed &#8211; nen\u00ed v n\u011bm m\u00edsto pro nudu.  <\/p>\n\n<p>Je t\u0159eba tak\u00e9 dodat, \u017ee<strong> na u\u010den\u00ed nen\u00ed nikdy pozd\u011b<\/strong>. Kolik je p\u0159\u00edb\u011bh\u016f lid\u00ed, kte\u0159\u00ed se po t\u0159ic\u00edtce nebo \u010dty\u0159ic\u00edtce rozhodli zm\u011bnit sv\u016fj pracovn\u00ed \u017eivot?     <\/p>\n\n<p>Na Karolinin\u00fdch \u0161kolen\u00edch nen\u00ed nouze o star\u0161\u00ed \u00fa\u010dastnice. Uzn\u00e1v\u00e1, \u017ee v podnik\u00e1n\u00ed nez\u00e1le\u017e\u00ed na v\u011bku, ale na my\u0161len\u00ed: kdo m\u00e1 otev\u0159enou mysl, sn\u00e1ze p\u0159ij\u00edm\u00e1 znalosti. Probl\u00e9mem m\u016f\u017ee b\u00fdt citlivost na kritiku, neochota u\u010dit se, vzd\u00e1v\u00e1n\u00ed se kv\u016fli chyb\u00e1m a ne\u00fasp\u011bch\u016fm.    <strong>Proto je d\u016fle\u017eit\u00e9 vybudovat si p\u0159\u00edstup p\u0159ipraven\u00fd na r\u016fst a nad\u0161en\u00ed, kter\u00e9 nezn\u00e1 hranic.<\/strong><\/p>\n\n<p><strong>Podobn\u011b uva\u017eovala i dal\u0161\u00ed z na\u0161ich respondentek, Iga Sadowska-Wilczynska. V\u00edce si m\u016f\u017eete p\u0159e\u010d\u00edst zde:   <\/strong><a href=\"https:\/\/medandbeauty.com\/cs\/9-veci-ktere-byste-meli-vedet-o-kosmetickem-prumyslu-iga-sadowska-wilczynska-ze-spolecnosti-eclair-nam-rika\/\"><strong>Tyto v\u011bci byste m\u011bli v\u011bd\u011bt o kosmetick\u00e9m pr\u016fmyslu<\/strong><\/a><\/p>\n\n<h2 class=\"wp-block-heading\">Nejen slu\u017eby &#8211; obchod je postaven na marketingu a z\u00e1kaznick\u00e9m servisu  <\/h2>\n\n<p>V kosmetick\u00e9m pr\u016fmyslu je marketing &#8222;druh\u00fdm zam\u011bstn\u00e1n\u00edm&#8220;.  <\/p>\n\n<p>Budov\u00e1n\u00ed zna\u010dky je nutnost\u00ed. Nesta\u010d\u00ed jen ovl\u00e1dat techniky permanentn\u00edho make-upu, speci\u00e1ln\u00edho p\u0159\u00edle\u017eitostn\u00edho l\u00ed\u010den\u00ed, kosmetick\u00fdch procedur nebo stavby neht\u016f &#8211; mus\u00edte o tom um\u011bt tak\u00e9 mluvit. <\/p>\n\n<p>Existuje d\u016fvod, pro\u010d kosmetick\u00e9 salony a kosmetick\u00e9 salony zam\u011bstn\u00e1vaj\u00ed lidi v\u00fdhradn\u011b pro marketing, p\u0159edev\u0161\u00edm ten, kter\u00fd se zam\u011b\u0159uje na soci\u00e1ln\u00ed m\u00e9dia.<strong>  Z\u00e1kazn\u00edci hledaj\u00ed odborn\u00edky v soci\u00e1ln\u00edch m\u00e9di\u00edch a atraktivn\u011b udr\u017eovan\u00fd profil je tou nejlep\u0161\u00ed reklamou.  <\/strong><\/p>\n\n<p>\u00dasp\u011bch v kosmetick\u00e9m pr\u016fmyslu z\u00e1vis\u00ed na \u00fa\u010dinn\u00e9 propagaci.<strong>  Na za\u010d\u00e1tku je t\u0159eba vynalo\u017eit \u00fasil\u00ed, abyste se nau\u010dili vytv\u00e1\u0159et estetick\u00fd obsah a efektivn\u00ed komunikaci, co\u017e se v\u0161ak projev\u00ed v z\u00e1kazn\u00edc\u00edch, a t\u00edm i ve vy\u0161\u0161\u00edch v\u00fdd\u011blc\u00edch.<\/strong>  D\u00edky tomu spole\u010dnost roste a m\u016f\u017ee si dovolit zam\u011bstnat \u010dlov\u011bka, na kter\u00e9ho budou delegov\u00e1ny marketingov\u00e9 povinnosti.<\/p>\n\n<p>Neradi po\u0159izujete videa a fotografie a zve\u0159ej\u0148ujete je na internetu?  <strong>Zamyslete se nad sv\u00fdmi omezen\u00edmi a zeptejte se sami sebe, odkud tyto odpory poch\u00e1zej\u00ed.  <\/strong>Prorazte, zkuste to a sledujte v\u00fdsledky. Zvy\u0161uj\u00edc\u00ed se po\u010det lajk\u016f a \u017e\u00e1dost\u00ed o slu\u017eby v\u00e1s m\u016f\u017ee p\u0159im\u011bt k tomu, abyste si tuto \u010dinnost obl\u00edbili. A stoj\u00ed za to je m\u00edt zvl\u00e1dnut\u00e9.   Pro\u010d?<\/p>\n\n<p>Slovy Karol\u00edny:  <\/p>\n\n<p>Co ud\u011bl\u00e1te, kdy\u017e pracovn\u00edk marketingu n\u00e1hle odejde nebo kdy\u017e ze dne na den ukon\u010d\u00edte smlouvu s marketingovou agenturou a nenajdete za n\u011bj n\u00e1hradu? Pak to budete \u0159e\u0161it sami, p\u0159inejmen\u0161\u00edm do doby, ne\u017e bude nav\u00e1z\u00e1na nov\u00e1 spolupr\u00e1ce, ale budete nez\u00e1visl\u00ed a kontinuita publikac\u00ed a pokryt\u00ed bude zachov\u00e1na.   <strong>Podnik budete m\u00edt pod kontrolou.<\/strong><\/p>\n\n<p>Jakmile marketing p\u0159inese v\u00fdsledky, je t\u0159eba se postarat o dal\u0161\u00ed v\u011bc: <strong>slu\u017eby z\u00e1kazn\u00edk\u016fm<\/strong>. Zam\u011b\u0159en\u00ed se na jeho pot\u0159eby, osobn\u00ed p\u0159\u00edstup, ale tak\u00e9 \u00facta, zdvo\u0159ilost a ur\u010dit\u00fd druh pozornosti mu d\u00e1vaj\u00ed pocit, \u017ee je o n\u011bj postar\u00e1no, <a href=\"https:\/\/medandbeauty.com\/cs\/vliv-zdravotnickeho-obleceni-na-duveru-pacientu-a-zakazniku\/\">vzbuzuj\u00ed v n\u011bm d\u016fv\u011bru<\/a> a nut\u00ed ho, aby se do va\u0161eho salonu vracel.   <\/p>\n\n<p><strong>Vztahy se z\u00e1kazn\u00edky budujte v n\u011bkolika f\u00e1z\u00edch: povzbu\u010fte je na soci\u00e1ln\u00edch s\u00edt\u00edch a pot\u00e9 kvalitou sv\u00fdch slu\u017eeb a komfortem b\u011bhem n\u00e1v\u0161t\u011bvy.  <\/strong><\/p>\n\n<h2 class=\"wp-block-heading\">Jak p\u0159il\u00e1k\u00e1te z\u00e1kazn\u00edky? Dejte n\u011bco v\u00edc ze sebe, vytvo\u0159te p\u0159\u00edb\u011bh <\/h2>\n\n<p>Slu\u017eba se obh\u00e1j\u00ed sama, pokud je dobr\u00e1 a nen\u00ed pot\u0159eba \u017e\u00e1dn\u00fd marketing?<\/p>\n\n<p>P\u0159il\u00e1k\u00e1 va\u0161e slu\u017eba z\u00e1kazn\u00edky, pokud jste jedn\u00edm z mnoha specialist\u016f na trhu?<\/p>\n\n<p>V kosmetick\u00e9m pr\u016fmyslu je vysok\u00e1 konkurence a prosad\u00ed se ti, kte\u0159\u00ed jsou vysoce kvalifikovan\u00ed, um\u00ed profesion\u00e1ln\u011b jednat s klienty, ale tak\u00e9&#8230; <strong>vypr\u00e1v\u011bt p\u0159\u00edb\u011bhy<\/strong>.<\/p>\n\n<p>Jde o to, abyste na\u0161li sv\u016fj odli\u0161uj\u00edc\u00ed prvek a p\u0159it\u00e1hli k sob\u011b pozornost prost\u0159ednictv\u00edm osobn\u00edho brandingu.  <strong>Klienti se \u010dasto \u0159\u00edd\u00ed emocemi a cht\u011bj\u00ed spolupracovat s lidmi, ke kter\u00fdm c\u00edt\u00ed n\u00e1klonnost nebo pouto ke zna\u010dce.<\/strong>  Jsou budov\u00e1ny t\u00edm, \u017ee ukazuj\u00ed v\u00edce ne\u017e jen v\u00fdsledky o\u0161et\u0159en\u00ed, tj.: majitele zna\u010dky, z\u00e1kulis\u00ed provozu ordinace &#8211; takov\u00fd \u017eivot ze z\u00e1kulis\u00ed. A samoz\u0159ejm\u011b na soci\u00e1ln\u00edch s\u00edt\u00edch.   <\/p>\n\n<p>P\u0159iznejte se, sami r\u00e1di sledujete takov\u00e9to zpravodajstv\u00ed o fungov\u00e1n\u00ed firmy, nebo v\u00e1s bav\u00ed sledovat ur\u010dit\u00e9 osoby?<\/p>\n\n<p><strong>Otev\u0159enost, transparentnost, ale tak\u00e9 sebev\u011bdom\u00ed, originalita, vynal\u00e9zavost a odvaha projevit se dok\u00e1\u017e\u00ed skute\u010dn\u00e9 z\u00e1zraky, zejm\u00e9na v podnik\u00e1n\u00ed.<\/strong><\/p>\n\n<p>Pamatujte si: nekop\u00edrujte ostatn\u00ed. Najd\u011bte si sv\u016fj vlastn\u00ed zp\u016fsob, jak v\u011bci d\u011blat.   <\/p>\n\n<p><strong>Prezentujte se na \u00farovni, viz: <\/strong><a href=\"https:\/\/medandbeauty.com\/cs\/elegantni-lekarske-bundy-idealni-volba-pro-zeny-pracujici-v-kosmetickem-prumyslu\/\"><strong>Elegantn\u00ed l\u00e9ka\u0159sk\u00e1 saka pro kosmetick\u00fd pr\u016fmysl<\/strong><\/a><strong> <\/strong><\/p>\n\n<h2 class=\"wp-block-heading\">Mus\u00ed se ka\u017ed\u00fd profesion\u00e1l v oblasti kr\u00e1sy st\u00e1t \u0161kolitelem?<\/h2>\n\n<p>Carolina n\u00e1m poskytla zaj\u00edmav\u00e9 my\u0161lenky o p\u0159ekon\u00e1v\u00e1n\u00ed profesn\u00edch etap.<\/p>\n\n<p>V oboru kr\u00e1sy je uzn\u00e1van\u00e1 n\u00e1sleduj\u00edc\u00ed kari\u00e9rn\u00ed dr\u00e1ha: poskytov\u00e1n\u00ed slu\u017eeb, zalo\u017een\u00ed salonu, naj\u00edm\u00e1n\u00ed t\u00fdmu a n\u00e1sledn\u00e9 u\u010den\u00ed ostatn\u00edch, mentoring.  <strong>Ne ka\u017ed\u00fd se v\u0161ak v t\u00e9to roli ocitne.  <\/strong><\/p>\n\n<p>P\u0159edev\u0161\u00edm, ne ka\u017ed\u00fd \u010dlov\u011bk m\u016f\u017ee u\u010dit. Chce to trp\u011blivost a schopnost p\u0159ed\u00e1vat znalosti. Tak\u00e9 v\u00e1s to mus\u00ed bavit, a to prost\u011b ne ka\u017ed\u00e9ho bav\u00ed, ale pod tlakem se do u\u010den\u00ed pust\u00ed.  <\/p>\n\n<p>P\u0159itom to nen\u00ed jedin\u00fd c\u00edl, po\u017eadavek, kter\u00fd je t\u0159eba splnit.  <\/p>\n\n<p>V\u00fdhradn\u011b prac\u00ed s klienty je mo\u017en\u00e9 se st\u00e1t spokojen\u00fdm a uzn\u00e1van\u00fdm profesion\u00e1lem.  <strong>Nemus\u00edte se v\u017edy \u0159\u00eddit trendy, zaveden\u00fdmi vzory, ale hledejte svou jedine\u010dnou cestu.  <\/strong>Nen\u00ed nutn\u00e9 dos\u00e1hnout v\u0161ech \u00farovn\u00ed.<\/p>\n\n<p><strong>Proto se zamyslete nad t\u00edm, co v\u00e1m d\u011bl\u00e1 radost. Va\u0161e spokojenost s prac\u00ed je velmi d\u016fle\u017eit\u00e1, a kdy\u017e se budete nutit d\u011blat jin\u00e9 v\u011bci, m\u016f\u017eete poc\u00edtit vyho\u0159en\u00ed.   <\/strong><\/p>\n\n<p>Z\u00e1rove\u0148 dbejte na to, abyste m\u011bli pl\u00e1n B, roz\u0161\u00ed\u0159ili kompetence, p\u0159idali novou slu\u017ebu.  <strong>V podnik\u00e1n\u00ed je z\u00e1sadn\u00ed m\u00edt alternativn\u00ed zdroj p\u0159\u00edjm\u016f.  <\/strong>To v\u00e1m pom\u016f\u017ee zv\u00fd\u0161it va\u0161e p\u0159\u00edjmy, ale tak\u00e9 v\u00e1m to poskytne pocit jistoty v krizov\u00fdch situac\u00edch.  <\/p>\n\n<p>Karol\u00edn\u011b \u0161kolen\u00ed umo\u017enilo provozovat jej\u00ed podnik v dob\u011b, kdy kv\u016fli nehod\u011b nemohla prov\u00e1d\u011bt l\u00e9\u010dbu.  <\/p>\n\n<p><strong>Sami sv\u00e9 v\u00fdrobky neust\u00e1le zdokonalujeme a neust\u00e1le p\u0159edstavujeme nov\u00e9 designy. Pod\u00edvejte se na na\u0161e   <\/strong><a href=\"https:\/\/medandbeauty.com\/sklep\/nowosci-dla-niej\/\"><strong>novinky<\/strong><\/a><strong>na kter\u00e9 jsme hrd\u00ed. <\/strong> <\/p>\n\n<h2 class=\"wp-block-heading\">U\u010dte se z chyb &#8211; ty v\u00e1s nau\u010d\u00ed nejl\u00e9pe.  <\/h2>\n\n<p>Chyby ned\u011blaj\u00ed ti, kte\u0159\u00ed nic ned\u011blaj\u00ed.<\/p>\n\n<p>V podnik\u00e1n\u00ed, stejn\u011b jako v jak\u00e9mkoli jin\u00e9m oboru, budete d\u011blat chyby. V\u00edce \u010di m\u00e9n\u011b n\u00e1kladn\u00e9, ale budou. D\u00edky nim m\u016f\u017eete poc\u00edtit zklam\u00e1n\u00ed a pochybnosti o vlastn\u00ed kompetenci, o smyslu podnik\u00e1n\u00ed.    <\/p>\n\n<p><strong>A v\u011b\u0159te, \u017ee ka\u017ed\u00fd \u010dlov\u011bk, kter\u00fd dnes \u0159\u00edd\u00ed rozs\u00e1hl\u00e9 podniky, zast\u00e1v\u00e1 pozici gener\u00e1ln\u00edho \u0159editele apod., takov\u00e9 situace za\u017eil.<\/strong><\/p>\n\n<p>P\u0159\u00edkladem je sama Karolina, kter\u00e1 uspo\u0159\u00e1dala akci pro \u017eeny, na kterou p\u0159i\u0161la pouze jedna osoba. P\u0159izn\u00e1v\u00e1, \u017ee to byl jeden z nejt\u011b\u017e\u0161\u00edch z\u00e1\u017eitk\u016f jej\u00ed kari\u00e9ry. P\u0159esto se nezhroutila.    <strong>Analyzovala sv\u00e9 chyby, pou\u010dila se a za\u010dala po\u0159\u00e1dat workshopy Beauty is my Business, kter\u00e9 p\u0159itahuj\u00ed davy profesion\u00e1lek.  <\/strong><\/p>\n\n<p>Kdyby to po prvn\u00ed konferenci vzdala, nevedla by nyn\u00ed obl\u00edben\u00e9 vzd\u011bl\u00e1vac\u00ed kurzy v oboru.<\/p>\n\n<p>Nenechte se odradit ne\u00fasp\u011bchy &#8211; <strong>berte je jako lekci,<\/strong> proto\u017ee v\u00e1m pomohou zjistit, co d\u011blat a co ned\u011blat, aby byl ka\u017ed\u00fd dal\u0161\u00ed projekt \u00fasp\u011b\u0161n\u00fd. Nau\u010d\u00edte se riskovat a zkou\u0161et nov\u00e9 v\u011bci, kter\u00e9 v\u00e1s dovedou k vybudov\u00e1n\u00ed va\u0161eho podnikatelsk\u00e9ho snu. <\/p>\n\n<p><strong>Je to v\u0161e, co pot\u0159ebujete v\u011bd\u011bt o podnik\u00e1n\u00ed?<\/strong>  Samoz\u0159ejm\u011b, \u017ee ne. Je to nekone\u010dn\u00e9 t\u00e9ma, kter\u00e9 zahrnuje mnoho oblast\u00ed, nap\u0159\u00edklad hejt, rovnov\u00e1hu mezi pracovn\u00edm a soukrom\u00fdm \u017eivotem a mnoho dal\u0161\u00edch. Nejd\u016fle\u017eit\u011bj\u0161\u00ed jsou v\u0161ak z\u00e1klady, kter\u00fdm jsme se v\u011bnovali zde, ale dal\u0161\u00ed zaj\u00edmavosti a neobvykl\u00e9 p\u0159\u00edb\u011bhy se dozv\u00edte z na\u0161eho podcastu s Karolinou Krupczak, kter\u00fd je k dispozici zde: <a href=\"https:\/\/www.youtube.com\/watch?v=jzG9s-Q613Q\" target=\"_blank\" rel=\"noopener\">Podcast Med&amp;Beauty x Karolina Kupczak<\/a>. Jej\u00ed energie je p\u0159\u00edmo naka\u017eliv\u00e1.     <\/p>\n\n<p>Na\u0161e respondentka zd\u016fraz\u0148uje, \u017ee jej\u00ed vlastn\u00ed podnik\u00e1n\u00ed vy\u017eaduje tvrdou pr\u00e1ci, vytrvalost a v\u00e1\u0161e\u0148, ale nez\u00e1vislost, napln\u011bn\u00ed a \u0161t\u011bst\u00ed, kter\u00e9 j\u00ed p\u0159in\u00e1\u0161\u00ed, stoj\u00ed za to.  <\/p>\n\n<p>Jej\u00ed p\u0159\u00edb\u011bh v\u00e1s inspiruje k tomu, abyste <strong>si v\u011b\u0159ili, riskovali a nikdy se nevzd\u00e1vali<\/strong>. A\u0165 u\u017e jste na za\u010d\u00e1tku sv\u00e9 cesty, nebo u\u017e podnik\u00e1te, jej\u00ed tipy v\u00e1m pomohou vybudovat si zna\u010dku a dos\u00e1hnout sv\u00fdch profesn\u00edch sn\u016f. <\/p>\n\n<p>Vytvo\u0159te si profesion\u00e1ln\u00ed firemn\u00ed image s \u0159adou Med&amp;Beauty. Na\u0161e <a href=\"https:\/\/medandbeauty.com\/sklep\/dla-niej\/kolekcja-basic-dla-niej\/bluzki-medyczne-basic-dla-niej\/\">l\u00e9ka\u0159sk\u00e9 halenky<\/a>, <a href=\"https:\/\/medandbeauty.com\/sklep\/dla-niej\/kolekcja-premium-dla-niej\/tuniki-medyczne-premium-dla-niej\/\">tuniky<\/a>, <a href=\"https:\/\/medandbeauty.com\/sklep\/dla-niej\/kolekcja-premium-dla-niej\/marynarki-medyczne-premium-dla-niej\/\">saka<\/a> a <a href=\"https:\/\/medandbeauty.com\/sklep\/dla-niej\/kolekcja-premium-dla-niej\/sukienki-medyczne-premium-dla-niej\/\">\u0161aty<\/a> jsou ide\u00e1ln\u00ed pro kosmetick\u00e9 salony. Ty jsou u na\u0161ich z\u00e1kazn\u00edk\u016f z oblasti kr\u00e1sy hitem.    <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kosmetick\u00fd pr\u016fmysl nab\u00edz\u00ed mnoho p\u0159\u00edle\u017eitost\u00ed k r\u016fstu, ale v\u011bt\u0161ina lid\u00ed m\u00e1 stejn\u00fd c\u00edl: vytvo\u0159it ziskov\u00fd a v\u00fdnosn\u00fd podnik. V\u00edme, \u017ee mnoho na\u0161ich klient\u016f si opakovan\u011b klade ot\u00e1zku: Jak usp\u011bt v kosmetick\u00e9m pr\u016fmyslu? Mo\u017en\u00e1 se v\u00e1m to da\u0159\u00ed pr\u00e1v\u011b te\u010f? Ka\u017ed\u00e1 cesta je jin\u00e1, ale existuje n\u011bkolik univerz\u00e1ln\u00edch z\u00e1sad, kter\u00e9 vedou k vytou\u017een\u00e9mu c\u00edli. O tom [&hellip;]<\/p>\n","protected":false},"author":18305,"featured_media":358052,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[921],"tags":[],"class_list":["post-358051","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nezarazene"],"acf":[],"_links":{"self":[{"href":"https:\/\/medandbeauty.com\/cs\/wp-json\/wp\/v2\/posts\/358051","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/medandbeauty.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/medandbeauty.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/medandbeauty.com\/cs\/wp-json\/wp\/v2\/users\/18305"}],"replies":[{"embeddable":true,"href":"https:\/\/medandbeauty.com\/cs\/wp-json\/wp\/v2\/comments?post=358051"}],"version-history":[{"count":1,"href":"https:\/\/medandbeauty.com\/cs\/wp-json\/wp\/v2\/posts\/358051\/revisions"}],"predecessor-version":[{"id":358054,"href":"https:\/\/medandbeauty.com\/cs\/wp-json\/wp\/v2\/posts\/358051\/revisions\/358054"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/medandbeauty.com\/cs\/wp-json\/wp\/v2\/media\/358052"}],"wp:attachment":[{"href":"https:\/\/medandbeauty.com\/cs\/wp-json\/wp\/v2\/media?parent=358051"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/medandbeauty.com\/cs\/wp-json\/wp\/v2\/categories?post=358051"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/medandbeauty.com\/cs\/wp-json\/wp\/v2\/tags?post=358051"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}