Dress code in a beauty salon – how to implement it and why it pays off?
A beauty salon is one of those unusual places where the first impression is decisive. Customers, putting their face in the hands of a specialist , pay attention not only to the offer, the staff of specialists or opinions, but also to the premises and… the employees themselves.
Carefully selected attire demonstrates professionalism, builds an atmosphere of trust and aesthetics. A well-dressed professional says “I know how to take care of myself and I take the same care of the client”. This is one of the experiences that visitors to the office take away from their visits and prompts them to return.
So a dress code can translate into success in the industry. So how to introduce it in a new salon or a place where previously employees were free to choose their clothes? We suggest.
What is a dress code and why should you have one?
In a nutshell: a dress code is a set of rules defining how to dress in the workplace. Just as lawyers are associated with a toga, financiers with a suit, beauty salon workers are also associated with a certain attire.
In the context of a cosmetic surgery or aesthetic medicine, these are primarily scrubs, which is a uniform consisting of blouse and pants. Of course, their choice is not random, but harmonizes with the image of the brand, that is, the salon.
A consistent staff appearance translates into a better perception of the company – customers have more confidence in people who look professional. It also builds recognition of the salon.
Employees also have the benefit of a daily dress code: they have a simplified outfit, they don’t have to think about what to put on each day, and with today’s expanded range of beauty clothes, they can sneak an element of their style in. It can even be an argument to convince a team of employees to use the new dress code.
All the pros, zero cons.
Think about comfort, too. See, How clothing affects the well-being of salon employees.
How to implement the dress code? Step by step advice
If the new dress policy (that’s also what the dress code can be called) is to be easily adopted in the workplace, it should follow a pattern. It consists of four steps.
1. determine the character and style of the living room
Before buying clothing, it is worth answering the following questions:
- How do we want to be perceived?
- Do we go for exclusivity and elegance, or do we go for modernity and freshness?
- What style of visual identity do we have for the salon? (Logo, color scheme, etc.)
The style of the interior and the range of services offered should be reflected in the clothing of the staff. For example: in a salon offering natural therapies and cosmetics, light earth colors (e.g. beige, brown, sage) and light fabrics will work perfectly, while in an aesthetic medicine clinic confidence will be inspired by classic white or elegant navy blue.
2 Choosing the right clothing for the beauty salon
Medical and cosmetic clothes look very stylish, until one would like to test all their variants sometimes, but functionality should be the main criterion for selection. What cuts will work? Much depends on the nature of the work.
For more dynamic cosmetic procedures, this long tunic and medical pants will provide comfort. On the other hand medical dress may be suitable for more sedentary work. It is also worth considering the personal needs of employees, even aspects such as height or plus-size figure.
Check out our silhouette tutorials:
What kind of medical clothing for large breasts?
Recommended plus size medical uniforms
And, of course, the material. No employee should suffer from poor quality clothing, and customers should not see it. Fabrics must be breathable, durable and easy to clean. We recommend choosing blends of natural fibers with the addition of high-quality synthetics, as they prolong durability. Quality clothing will immediately translate into employee comfort and greater commitment.
It’s also good to add an element of personalization to the garment. At Med&Beauty, we offer embroidery, which is very popular. It’s also a great option to stock up on apparel in colors that match your company’s corporate identity. It’s the little things that make up the whole customer experience.
3. involve the team in building the dress code policy
Facilitating the implementation of the dress code is the involvement of the employees themselves. They are the ones who will wear the clothes. Before buying them, it’s worth the simplest thing to talk to the team, gather opinions and together determine what solutions will be acceptable and comfortable for everyone.
Such cooperation increases acceptance and boosts their sense of community and loyalty. It will also instill responsibility and a desire to represent the brand.
4 Formalization of findings
Writing down simple and clear rules makes it easier to implement and enforce the dress code. It’s also a good idea to determine who on the team will oversee their compliance – it could be the salon owner, manager or a designee.
The document will be a point of reference in any situation, will facilitate compliance with standards, and will be invaluable when introducing new employees.
Why does the dress code in a beauty salon pay off?
The benefits of a dress code are plentiful and should be known by practice owners, managers and professionals alike. Their clothing becomes part of the marketing strategy. A unified look for employees reinforces the salon’s branding and makes the team look consistent in promotional photos, on social media or on the website.
A professional image directly affects the perception of service quality and attracts new customers. This is worth keeping in mind, as salons and surgeries are selling luxury services.
In the context of daily work organization, uniform attire simplifies many issues – it eliminates morning dilemmas about clothing and allows employees to focus on the customer. Specialized clothing guarantees comfort, hygiene and protection, which is of great importance when working with chemicals, cosmetics or medical equipment.
The dress code also has a motivating effect! Employees feel part of a close-knit team and identify more strongly with the company.
Certainly, dress code should not be seen as an expense. On the contrary – corporate clothing is an investment. In image, quality of service, comfort of work. Everyone benefits: owners, managers, employees and customers themselves.
Now the choice of cosmetic clothing is easier than ever, all thanks to the ability to combine aesthetics with functionality. According to these criteria, we design clothes at Med&Beauty, which is why we have been supplying beauty and medical salons for years and trust that there will be even more on our list.
